Strategic Session of SST Group: Penetrating Global Markets

March 21, 2019

SST Group held a three-day meeting dedicated to the business development strategy of industrial electric heating solutions.

Strategic Session of SST Group: Penetrating Global Markets

The meeting was held on February 26-28th, 2019 at SST Group’s headquarters and was attended by more than 50 executives of SST Group, including representatives from the Group’s offices in Germany, China, India, the UAE, and Ukraine.

The meeting was focused on the strategic development of SST Group in the global market of heat tracing solutions for oil and gas and other industries.

“We are globalizing the company and penetrating the global market. SST Group has recently opened an office in Middle East, Dubai. We are actively developing our business in Europe, specifically in Germany and Switzerland. Holding a strategy meeting was dictated by the Group’s business needs. We have built a large international team, and we need to exchange knowledge and move forward. The objectives of the strategy meeting are to sum up what is already done and outline development plans,” commented Michael Strupinsky, CEO of SST Group.

Over the three days, SST Group’s executives presented their regional development strategies and product solutions. Each of the participants shared their experience and vision for the Group’s business development. Round tables and workshops were held so that the participants could exchange views and discuss the main areas of joint efforts.

Anton Postnikov, Commercial director of SST Energomontazh, commented: “It was exciting, and definitely effective, because we have grown to the point when everyone involved in sales can no longer meet in a single room, in a single city, or even in a single country. Without such meetings, where people share experiences, opinions, discuss the current market situation, no further growth is possible.”

Solutions and products by SST Group are exported to 60 countries worldwide. In 2018, SST Group opened overseas offices in the United Arab Emirates and India.

The strategy meeting was conducted in an atmosphere of creative growth and open dialogue. “I am really happy to join this event. My first impression is: excellent! This is a great opportunity to see my colleagues, listen to their views, and exchange valuable experiences,” said Mario Kolpa, Managing Director at SST GmbH.

Based on the discussions and the formulated development plans, SST Group will continue its global expansion, adhering to the corporate mission — enhancing safety and reliability of industrial operations using state-of-the-art heat tracing solutions.

SST Group, founded in 1991, is the largest in Russia and one of the world’s largest manufacturers of heating cables and electric heating systems. Products and solutions offered by SST Group are available throughout Russia and are exported to 60 countries worldwide. Today, the Group employs 1,500 professionals. SST Group’s manufacturing facilities in the Moscow Region produce all key components of electric heating systems. Group’s products comply with all current international standards, as evidenced by the certificates ATEX, IECEx, and VDE among others.


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